Webdesign:
JRE Europa
Jeunes Restaurateurs International is an organisation of young European top chefs. Their goal is to make upscale gastronomy popular, especially to a younger target group. The members of the association have committed themselves to supporting and promoting each other, but also to challenging each other in order to constantly discover new things and to grow beyond themselves. The international organisation stands above all for the exchange among each other and its broad culinary spectrum from different countries. The aim of the website is to highlight these characteristics.
Challenge and solution:
The challenge for JRE.eu is to offer content from different countries and in different languages for different target groups. A well thought-out structure and an easy-to-use menu are essential for a satisfying user journey. A simple language integration to pick up the target groups from the different countries, and a sleek design promote effortless navigation through the site. Optimising the menu, restructuring content and offering the option to select different languages will ultimately increase user satisfaction and thus engagement on the site.
Design Lead I Concept I UX/UI Design
Agency: Weder & Noch, 2021