Webdesign
Elektro Kreuzpointner

Elektro Kreuzpointner is THE specialist for electrical engineering, renewable energies and automation. The company is one of the largest medium-sized specialist companies in Germany and has an extensive portfolio of products and services.

Challenge and solution: 
For a company like Elektor Kreutzpointner, a website must fulfil the following purpose: generating orders and winning new customers. Therefore, during the conception phase it was important to develop a navigation that would lead the user in a targeted way to contact the company, i.e. generate a lead for the company. The design is based on a user-centred approach, which leads to an increased engagement rate on the website and to more user satisfaction, especially through the optimal placement of call-to-action elements and the appropriate preparation of the content.

Design Lead I Concept I UX/UI Design

Agency: Weder & Noch, 2022