Webdesign
SHE Choir München

SHE-Choir is a cooperative choir, which means that all decisions concerning the choir are made as a community. The level of commitment to the community can be freely determined by each member. Most importantly, however, all members have to share the core values of the community: Cooperation and Collaboration. SHE-Choir is a choir for women and non-binary people and the ultimate goal of the community is to create a safe space for all members and potential members. A space to simply sing as they please.

Challenge and solution:
The aim of SHE Choir is, on the one hand, to show visitors to their website exactly what the community is about, and on the other hand, to attract potential new members and performances. With a site structure reduced to the essentials, the user quickly gets an overview of the choir and what it has to offer. Clearly structured and attractively presented content in combination with visual storytelling in the form of video and image content gives the visitor a quick impression. Strategically placed call-to-action buttons motivate the user to get in touch with the choir, thus increasing engagement on the website and also the choir‘s profile in general.

Design Lead I Concept I UX/UI Design

Free project, 2023